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KEVIN R. MACCAULEY
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02 · CAREER

Resume

Founder, exited CEO, and operating investor with 18+ years scaling B2B technology businesses at the intersection of small business, sports, and super intelligence. Track record of raising venture capital, building category-defining brands, recruiting world-class teams, and converting customer pain into durable software.

PROFESSIONAL EXPERIENCE

7 roles

Chief Executive Officer

2026 - now

Wiltshire Ventures · Indianapolis, IN

  • Lead a venture and operating platform investing at the intersection of small business, sports, and super intelligence, and build proprietary SI-enabled tools that help small and lower-middle-market businesses compete in an SI-first economy.
  • Advise founders and operating executives on product, go-to-market, capital strategy, and CEO operating cadence, drawing on a 14-year founder and CEO playbook.
  • Set investment thesis, source and evaluate deals, and lead diligence across SaaS, SI-native tools, and sports-adjacent small business categories.

Founder & Chief Executive Officer

2012 - 2026

Upper Hand (acquired by H3 Partners, 2026) · Chairman of the Board 2018-2021 · Consultant Nov 2025 - Mar 2026

  • Founded and scaled the leading sports business management SaaS platform from a closet office in Maryland to category leadership and acquisition by H3 Partners in January 2026.
  • Served 1,000+ small business owners across the sports industry. The platform processed $1B+ in customer revenue and powered experiences for 1M+ consumer end users.
  • Drove 21%+ growth through COVID-19 and reached profitability while many peers shuttered, positioning the business for an institutional exit.
  • Pivoted the bookacoach.com marketplace into Upper Hand SaaS and Upper Hand AI, capturing leadership in the youth sports vertical and expanding into adjacent small business markets.
  • Raised multiple rounds of venture and strategic capital from Park Ten Capital and other institutional investors. Managed cap table, board, and shareholder relationships across 14 years.
  • Built and led a senior leadership team across product, engineering, sales, customer success, and operations, and recruited the executive bench that drove the company through exit.
  • Authored a public open letter to Indiana state and federal leaders in 2024 advocating balanced, ethical AI policy, initiating a state-level dialogue on AI governance.

Mentor

2019 - 2024

Techstars Sports Accelerator · Indianapolis, IN

  • Mentored five cohorts of sports technology founders on product strategy, go-to-market, fundraising, and CEO operating cadence.

Vice President of Sales

2010 - 2012

Collect Rx, Inc. · Rockville, MD

  • Owned a $10M+ book across 350+ hospitals and ambulatory surgery centers, consistently delivering 102%+ of national quota and reporting directly to the CEO.

EVP Sales & Marketing, Founding Shareholder

2008 - 2010

ClassWatch LLC · Washington, D.C.

  • Co-founded a venture-backed e-commerce company. Raised $1.15M and grew pre-money valuation from $0 to roughly $3M in 18 months across 18 authorized brand partners and 200+ collegiate licensees.

Marketing Sales Associate

2007

Corporate Executive Board, now Gartner · Chicago, IL

  • Exceeded quota at 125%+ monthly attainment and ranked top 50 nationally leading Research and Technology Executive Council territory coverage.

Founder, President & CEO

2004 - 2008

Indiana University Circle of Life · Bloomington, IN

  • Founded an Indiana 501(c)(3) generating $192K+ gross revenue and $60K+ net profit in year one, and established the state's largest cancer survivor scholarship at the IU Foundation.

EDUCATION

University of Notre Dame

Master of Science, Data Science

2025

Indiana University, Kelley School of Business

B.S. Business, Marketing concentration

2007

HONORS & AWARDS

6 entries

2022

Forty Under 40

Indianapolis Business Journal

2022

Top Tech Company, Best Tech Company to Work For, Best Remote, Best Work-Life Balance

Powderkeg Unvalley Awards

2019

Best in Show, Innovative Tech Space

JLL

2018

40 Under 40

Coach & Athletic Director

Best Tech Company in Indianapolis

The Indianapolis Star

Capterra Shortlist, five categories

Capterra, for Upper Hand

Looking for the longer story?

The background page covers the same career in prose: how each move led to the next, and what the Upper Hand years actually looked like from the inside.

READ THE BACKGROUND