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06 · NEWS

News & press

Coverage across fourteen years of building Upper Hand, plus the interviews, podcasts, and columns along the way. Each entry is labelled, so it is clear which pieces are about Kevin and which he wrote.

2026

3 items

Indianapolis Business Journal

January 2026

Interview

Q&A: Upper Hand co-founder talks about company's recent acquisition

On the H3 Partners deal, what changes for the team, and why AI is pulling acquisition activity forward across vertical SaaS.

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Youth Sports Business Report

January 2026

Coverage

Youth Sports Tech Company Upper Hand Acquired by H3 Partners

Trade coverage of the acquisition and the incoming leadership team drawn from Mindbody.

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EIN Presswire

January 2026

Announcement

Upper Hand Announces Acquisition and Growth Investment from H3 Partners

The announcement itself, with terms undisclosed.

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2023

1 item

Upper Hand

January 10, 2023

Announcement

Upper Hand Secures Oversubscribed Round of Growth Capital

An oversubscribed growth round led by Lometa Capital Partners and Park Ten Capital, earmarked for data science across the software and payments platform.

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2022

1 item

Indianapolis Business Journal

March 25, 2022

Profile

2022 Forty Under 40: Kevin MacCauley

The Forty Under 40 profile, on growing the company through the pandemic and the path from early sales jobs to founding it.

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2021

4 items

Indianapolis Business Journal

October 29, 2021

Coverage

Local sports teams, universities team up to launch sports-focused data analytics resource

Susan Orr on Flockery, the data and analytics hub Upper Hand led with the Colts, Pacers Sports and Entertainment, Butler, and IUPUI.

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Health & Fitness Association

October 21, 2021

Announcement

Upper Hand Announces New Data & Analytics Center of Excellence

Launching an open data and analytics resource for sports and fitness operators, built with industry practitioners and academics.

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HALO Talks

October 11, 2021

Podcast

Episode 293: Kevin MacCauley, CEO, Upper Hand

With Pete Moore, on the path from a marketplace connecting parents with coaches to the software that runs the business behind it.

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Sports Destination Management

2018 to 2021

Byline

Columns on event technology

Seven bylined columns across four years, on mobile apps at events, the athlete experience, and risk in event operations.

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2020

2 items

Forbes

June 15, 2020

Interview

An Interview With Upper Hand Founder, Kevin MacCauley

Ian Mathews on the origin story: cash handed over in parking lots while coaching baseball, and what that friction became.

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Circle City Success

February 12, 2020

Podcast

Circle City Success Podcast ft. Kevin MacCauley with Upper Hand

On the career path, the early jobs that shaped it, and the reading habit behind the bookshelf.

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2019

1 item

Addicted2Success

August 12, 2019

Byline

5 Soft Skills Every Entrepreneur Needs to Succeed

Written by Kevin: the case that confidence, self-awareness, collaboration, time management, and resilience are the foundation the job-specific skills sit on.

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2018

5 items

Chief Executive

June 21, 2018

Interview

Upper Hand CEO Kevin MacCauley On Why Culture Is Key

Patrick Gorman on values-based hiring, protecting time for R&D, and leading a company the way you would coach a team.

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Athletic Business

April 10, 2018

Coverage

Upper Hand Secures $1.5 Million to Fuel Expansion and Product Development

The Series A led by Park Ten Capital, bringing total funding to $4 million.

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Inside Indiana Business

April 9, 2018

Coverage

Upper Hand Secures More Funding, Plans Growth

Local coverage of the same round and the hiring plan behind it.

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Inside Indiana Business

March 13, 2018

Coverage

Upper Hand Acquires Maine Tech Company

The other side of the table: acquiring Double Blue Sports Analytics and its CoachCast and Save Review System video products.

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Athletic Business

2018

Coverage

Upper Hand Named Best Tech Company in Indianapolis

The Indianapolis Star's inaugural Best Things Indianapolis contest, in a field that included Salesforce and Genesys.

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2017

1 item

Inside Indiana Business

August 30, 2017

Coverage

Upper Hand Adds Funding, Grows in 'Massive' Market

A $1.1 million raise, with Elevate Ventures and former Finish Line executives among the backers.

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Undated

1 item

Y Scouts, Built on Purpose

Podcast

Kevin MacCauley on Disrupting the Sports Industry with Tech

On building a category in sports technology, with a full episode transcript.

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Press inquiries

For interviews, commentary on vertical SaaS and super intelligence in small business, or background on the Upper Hand story.

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