06 · NEWS
News & press
Coverage across fourteen years of building Upper Hand, plus the interviews, podcasts, and columns along the way. Each entry is labelled, so it is clear which pieces are about Kevin and which he wrote.
2026
3 itemsIndianapolis Business Journal
January 2026
Interview
Q&A: Upper Hand co-founder talks about company's recent acquisition
On the H3 Partners deal, what changes for the team, and why AI is pulling acquisition activity forward across vertical SaaS.
READ →Youth Sports Business Report
January 2026
Coverage
Youth Sports Tech Company Upper Hand Acquired by H3 Partners
Trade coverage of the acquisition and the incoming leadership team drawn from Mindbody.
READ →EIN Presswire
January 2026
Announcement
Upper Hand Announces Acquisition and Growth Investment from H3 Partners
The announcement itself, with terms undisclosed.
READ →2023
1 itemUpper Hand
January 10, 2023
Announcement
Upper Hand Secures Oversubscribed Round of Growth Capital
An oversubscribed growth round led by Lometa Capital Partners and Park Ten Capital, earmarked for data science across the software and payments platform.
READ →2022
1 itemIndianapolis Business Journal
March 25, 2022
Profile
2022 Forty Under 40: Kevin MacCauley
The Forty Under 40 profile, on growing the company through the pandemic and the path from early sales jobs to founding it.
READ →2021
4 itemsIndianapolis Business Journal
October 29, 2021
Coverage
Local sports teams, universities team up to launch sports-focused data analytics resource
Susan Orr on Flockery, the data and analytics hub Upper Hand led with the Colts, Pacers Sports and Entertainment, Butler, and IUPUI.
READ →Health & Fitness Association
October 21, 2021
Announcement
Upper Hand Announces New Data & Analytics Center of Excellence
Launching an open data and analytics resource for sports and fitness operators, built with industry practitioners and academics.
READ →HALO Talks
October 11, 2021
Podcast
Episode 293: Kevin MacCauley, CEO, Upper Hand
With Pete Moore, on the path from a marketplace connecting parents with coaches to the software that runs the business behind it.
READ →Sports Destination Management
2018 to 2021
Byline
Columns on event technology
Seven bylined columns across four years, on mobile apps at events, the athlete experience, and risk in event operations.
READ →2020
2 itemsForbes
June 15, 2020
Interview
An Interview With Upper Hand Founder, Kevin MacCauley
Ian Mathews on the origin story: cash handed over in parking lots while coaching baseball, and what that friction became.
READ →Circle City Success
February 12, 2020
Podcast
Circle City Success Podcast ft. Kevin MacCauley with Upper Hand
On the career path, the early jobs that shaped it, and the reading habit behind the bookshelf.
READ →2019
1 itemAddicted2Success
August 12, 2019
Byline
5 Soft Skills Every Entrepreneur Needs to Succeed
Written by Kevin: the case that confidence, self-awareness, collaboration, time management, and resilience are the foundation the job-specific skills sit on.
READ →2018
5 itemsChief Executive
June 21, 2018
Interview
Upper Hand CEO Kevin MacCauley On Why Culture Is Key
Patrick Gorman on values-based hiring, protecting time for R&D, and leading a company the way you would coach a team.
READ →Athletic Business
April 10, 2018
Coverage
Upper Hand Secures $1.5 Million to Fuel Expansion and Product Development
The Series A led by Park Ten Capital, bringing total funding to $4 million.
READ →Inside Indiana Business
April 9, 2018
Coverage
Upper Hand Secures More Funding, Plans Growth
Local coverage of the same round and the hiring plan behind it.
READ →Inside Indiana Business
March 13, 2018
Coverage
Upper Hand Acquires Maine Tech Company
The other side of the table: acquiring Double Blue Sports Analytics and its CoachCast and Save Review System video products.
READ →Athletic Business
2018
Coverage
Upper Hand Named Best Tech Company in Indianapolis
The Indianapolis Star's inaugural Best Things Indianapolis contest, in a field that included Salesforce and Genesys.
READ →2017
1 itemInside Indiana Business
August 30, 2017
Coverage
Upper Hand Adds Funding, Grows in 'Massive' Market
A $1.1 million raise, with Elevate Ventures and former Finish Line executives among the backers.
READ →Undated
1 itemY Scouts, Built on Purpose
Podcast
Kevin MacCauley on Disrupting the Sports Industry with Tech
On building a category in sports technology, with a full episode transcript.
READ →Press inquiries
For interviews, commentary on vertical SaaS and super intelligence in small business, or background on the Upper Hand story.